In the mid-fifties, Ernesto Di Fiore, gifted with a particular creativity and manual ability as regards to reinforced concrete construction, invented and began to build his first prefabricated ovens.
Built in his workshop in the basement of his house, the first ovens were sold to local families. Immediately they proved, compared to the old brick constructions, to be easy to assemble, economical, practical and above all baked bread, pizza and an infinite number of foods extremely well.
Di Fiore’s workshop. Cupra Marittima, in the 1950’s.
In the mid-sixties the first pizzerias with wood-burning ovens appeared on the Adriatic Riviera and the Di Fiore firm built, also with the collaboration of the same pizza chefs, an oven especially designed for this particular use.
The success of these ovens and the increasing number of requests to purchase them convinced Ernest’s sons, Giorgio and Alessandro, to build a new factory in 1974 and start to mass-produce them.
Immagine di una recente mostra
Based on the experience gained over the years, the Di Fiore oven has evolved, firstly improving the quality of the refractory material used, then supplying the customer with a ready to use oven and lastly proposing a gas oven with an automatic temperature control.
Today after 45 years and three generations, the Di Fiore ovens are a synonym of quality and economy appreciated all over the world and contribute to the fame of the deliciousness and wholesomeness of the true Italian pizza cooked in a wood-burning oven.
Una fase di lavorazione nell'attuale stabilimento